I’m Christy Jo—business coach, offer strategist, and the founder of Coyote Haus. For over a decade, I’ve helped service providers and creatives build standout brands, launch irresistible offers, and scale their businesses beyond the one-to-one hustle.

After years of building my own creative business and supporting others behind the scenes, I saw a pattern: so many brilliant women were stuck—trading hours for dollars, unsure how to grow, and overwhelmed by what scaling “should” look like.

Do you feel a bit stuck in your service-based business?

Howdy! I'm Christy Jo Lightfoot

My work blends clear strategy, bold positioning, and scalable systems—so you can finally turn your expertise into income and create a business that actually works for you.

Whether you’re mapping out your first digital offer, restructuring your service suite, or ready to hit six figures (and beyond), I’m here to help you build it with clarity and confidence.

That's where I come in!

Sticking my tongue out to get what I want

cutest trick:

Tuck Tuck, Tucky Duck, Turkey

nickname:

Begging!

expert at:

Napping + Playing

favorite hobby

Wrestlin' my Barn Cats

Obsessed with:

My Biscuits (squeakers)

favorite toy:

My Mom (duh!)

I Love:

Addicted to chips (chippy's)

snack of choice:

Chief Security Officer & Break Time Supervisor

Pawsitively Dedicated to Keeping Things Fun!

Tucker is my 10lb Yorkie sidekick and the heart of the operation. From guarding my desk from his cozy bed to keeping a sharp eye on snack supplies (especially his beloved 'chippys'), Tucker takes his role very seriously.

As Chief Security Officer, he’s always on patrol for delivery drivers and rogue barn cats—his signature WWE headlocks are legendary. He also moonlights as Break Time Supervisor, ensuring the office never skips a cuddle, a laugh, or a reminder to slow down and enjoy the little things. Life (and business) is just better with Tucker by my side.

Tucker

meet my co-worker

Listen

Join me as I talk about creating a successful online business, while pursuing your ultimate purpose!

The Christy Jo Show

let's work together

Let’s create something bold, bankable, and wildly aligned with where you’re headed next.

If you’re ready to move past burnout and build a business that’s profitable and sustainable—I’ve got you.