I’m Christy Jo—business coach, offer strategist, and the founder of Coyote Haus. For over a decade, I’ve helped service providers and creatives build standout brands, launch irresistible offers, and scale their businesses beyond the one-to-one hustle.

After years of building my own creative business and supporting others behind the scenes, I saw a pattern: so many brilliant women were stuck—trading hours for dollars, unsure how to grow, and overwhelmed by what scaling “should” look like.

Business Coach for Scalable Success. Strategist for Bold Entrepreneurs.


About Christy Jo Lightfoot

My work blends clear strategy, bold positioning, and scalable systems—so you can finally turn your expertise into income and create a business that actually works for you.

Whether you’re mapping out your first digital offer, restructuring your service suite, or ready to hit six figures (and beyond), I’m here to help you build it with clarity and confidence.

That's where I come in!

Pawsitively Dedicated to Keeping Things Fun!

Tucker is the adorable 10lb Yorkie who’s not just my loyal sidekick, but also the heart and soul of my business. He diligently guards my desk from his cozy bed – the prime spot for overseeing the day's operations. With a keen eye for treats and an unmatched passion for 'chippys', Tucker is our in-house expert in snack optimization.

But his talents don't stop there. As the Chief Security Officer, he’s a pro at WWE-style headlocks (just ask the barn cats!), and he never misses a beat when it comes to monitoring the premises for the delivery man or unexpected guests. As the official Break Time Supervisor, Tucker ensures we all take necessary pauses, often filled with cuddles and laughter. His presence is a constant reminder that joy and a bit of play are essential parts of our day.

Sticking my tongue out to get what I want

cutest trick:

Tuck Tuck, Tucky Duck, Turkey

nickname:

Begging!

expert at:

Napping + Playing

favorite hobby

Wrestlin' my Barn Cats

Obsessed with:

My Biscuits (squeakers)

favorite toy:

My Mom (duh!)

I Love:

Addicted to chips (chippy's)

snack of choice:

Chief Security Officer & Break Time Supervisor

Meet Tucker

Jeremiah 29:11

Favorite Scripture

Professional Barrel Racer

childhood dream job

Kenny Rogers

childhood crush

Deep Teal or Dark Green

favorite color:

Brownies!!

guilty pleasure:

Steak + Potatoes kinda girl

favorite meal:

Vanilla Latte (hot)

coffee order:

Texas Country/Americana

music of choice:

More About Christy....

Listen

Join me as I talk about creating a successful online business, pursuing your purpose, and successfully building your dream business!

The Christy Jo Show

let's work together

Let’s create something bold, bankable, and wildly aligned with where you’re headed next.

If you’re ready to move past burnout and build a business that’s profitable and sustainable—I’ve got you.